And so does the LOEWE x On collaboration — entwining LOEWE’s craftsmanship with On’s performance. The collection celebrates the spirit of the great outdoors, while also welcoming a new shoe that features innovative Cloudtilt 2.0™ technology, giving wearers the intrinsic feeling of walking on clouds. But how does this journey in the sky touch millions of soles?
Artist Seph Li and AKQA created a bespoke custom-created code, informed by sciences reaction-diffusion principles, that set the tone for sensorial escapism.